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One factor that might have forced Apple’s hand is a 20 percent tariff applied to iPhones assembled in China. Previous estimates suggested that a $50 price increase was imminent. An analyst from GF Securities mentioned in a research note that the iPhone 17 lineup would be more expensive than the iPhone 16, but no specific figures were provided.
The iPhone 17 Pro is rumored to start with a base storage of 256GB, similar to the iPhone 17 Pro Max. This could provide justification for the price increase. During the launch of the iPhone 15 Pro Max, Apple phased out the 128GB variant in favor of a 256GB one but introduced a higher starting price. While this might have surprised some consumers, at least they knew they were getting double the base internal memory.
Apple might continue with this strategy for another year if it increases the base storage to 256GB for the entire iPhone 17 family. Since no specific models were mentioned by the analyst, we cannot determine how expensive the upcoming lineup will be. Keeping the price hike in mind, the new series could start from $849. We will keep our readers updated with the latest information, so stay tuned.
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What factor might have forced Apple's hand regarding the price increase of iPhones assembled in China?
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