Apple Investors ‘Meh’ About New iPhones, Excited by Watches and Earbuds

In a unique start to his ruling against President Donald Trump’s administration on September 30, U.S. District Court Judge William Young included a scanned handwritten note sent to his office. The note read: “Trump has pardons and tanks – what do you have?” At the top of Young’s opinion in AAUP v. Rubio, which ruled that Trump’s effort to deport foreign-born student protesters was unconstitutional.

October 8, 2025

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Apple recently concluded its biggest event of the year, aptly titled “Awe Dropping.” However, investors remained largely unimpressed, as evidenced by the stock’s price action during the iPhone 17 lineup reveal.

As evident from the chart above, investors showed more enthusiasm for the AirPods Pro 3 and the Apple Watch SE 3. Following each announcement, there were brief upward movements in the stock price.

The AirPods Pro 3 feature smaller earbuds with a better fit, enhanced spatial listening experience, up to twice as effective noise cancellation, live translation powered by Apple Intelligence, a heart rate sensor, an 8-hour battery life, and IP57 sweat and water resistance. They are priced at $249.

The Apple Watch SE 3 boasts the ultra-fast S10 chip, an always-on Retina display, and includes essential health tracking features such as sleep monitoring, respiratory health monitoring, heart tracking, and sleep apnea detection. Safety features like crash detection and fall detection have also been added.

Surprisingly, Apple investors remained relatively “meh” about the new iPhone 17 Air, which introduces a novel design to the latest iPhone lineup.

Additionally, the stock declined following the introduction of the Apple iPhone 17 Pro lineup, indicating that investors remained largely indifferent to the now-familiar form factor.