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Apple and Samsung’s rivalry often intensifies around new product launches, and this was no exception. Apple recently unveiled its iPhone 17 series, prompting Samsung to launch a playful campaign mocking the slow upgrades and lack of innovation in Apple’s products while highlighting its own foldable technology advancements.
Samsung has historically poked fun at Apple through various campaigns, but this time it went public on X (formerly Twitter) with posts under the hashtag #iCant. Each post referenced Apple’s incremental approach to product development and Samsung’s commitment to cutting-edge features like foldable screens. One tweet read: “#iCant believe this is still relevant,” referencing a comment from 2022 where Samsung said, “Let us know when it folds.”
Samsung also mocked the iPhone 17’s triple 48MP camera setup by comparing it unfavorably to its own 200MP technology. The company highlighted Apple’s late addition of health features like Sleep Score on the Apple Watch and suggested that these advancements were not new.
This campaign not only emphasizes product differences but also highlights the ongoing rivalry between the two tech giants. By using subtle criticism and humor, Samsung aims to remind users about its offerings while generating buzz around its products and teasing Apple’s innovations. The playful exchange adds excitement for consumers, making every launch more than just a product reveal.
