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The price of the MacBook Air was quite impressive, with its base model starting at $999 and offering double unified RAM. Patience could get you a cheaper deal; some were able to purchase it for as little as $799. Now, according to a recent report, Apple is considering producing an even more affordable MacBook starting at just $599. This smaller-sized model would be slightly thinner than the current 13.6-inch MacBook Air and could offer screens ranging from 12.9 inches. The price range is expected to fall between $599 and $699, with Apple reportedly planning to use an A18 Pro chip, similar to that used in the iPhone 16 Pro Max.
Based on the latest mass production timeline, it’s possible that this affordable MacBook could hit stores by late 2025 or early 2026. While specific hardware details have not been confirmed, Apple is reportedly preparing for final assembly at one of Quanta’s facilities in Q4 2025. This would position the product for a launch in either late 2025 or early 2026.
Years ago, Apple faced significant criticism for its high pricing on Macs, but now, there has been a shift in public perception. The $599 and $699 price points are expected to be particularly beneficial for students, allowing the company to boost annual Mac shipments.
The only other affordable option with similar specifications is the M4 Mac mini, which lacks a display and portability features essential for mobile users. If Apple launches this new model at $599, it will likely dominate the market in its price range. The announcement should serve as a positive “wake-up” call to the industry, encouraging competitors to introduce their offerings with decent hardware at affordable prices.
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News Source: DigiTimes
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According to the passage, what is the expected starting price of the new affordable MacBook from Apple?
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