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Europe can regulate its way to a better fintech future

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August 11, 2025
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Europe can regulate its way to a better fintech future

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August 11, 2025
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Europe can regulate its way to a better fintech future
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Crypto crashes, money laundering, and digital fraud have prompted EU financial watchdogs to take action. To protect consumers and stabilize the market, regulatory bodies need to implement tighter regulations that strengthen consumer protections.

While EU lawmakers aim to safeguard consumers, some fear these measures could stifle growth. For instance, in 2024, the Financial Conduct Authority (FCA) fined HSBC £6.2 million for not properly treating customers in financial difficulty. Critics argue that stringent regulations might limit banks’ innovative solutions like personalized, data-first lending.

Banks have been hesitant to explore embedded lending due to a higher risk of formal enforcement action—15% more likely compared to other institutions. However, HSBC’s decision in August 2024 to pursue these solutions highlights the potential benefits despite regulatory challenges.

Some argue that increased regulation could hinder innovation, as companies may be wary of investing due to heightened oversight. Others contend that regulations will foster innovation by creating a stable environment for growth. So, who is right?

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The recent EU fintech regulations have significantly impacted the sector:

1. **Digital Operational Resilience Act (DORA)**: Implemented in January 2025, DORA requires EU financial institutions to implement robust processes and structures to recover from ICT-related disruptions, enhancing digital resilience.

2. **Anti-Money Laundering Action (AMLA)**: AMLA is being introduced to combat money laundering more effectively by providing governments with better assurance.

3. **Markets in Crypto-Assets Regulation (MiCA)**: Rolled out in December 2024, MiCA aims to protect individual crypto users.

The EU’s regulatory agenda seeks to tighten oversight while also simplifying and harmonizing regulations to provide stability for the financial markets as a whole. DORA, AMLA, and MiCA collectively balance innovation with consumer protection and security.

These new regulations may seem contradictory to the European Commission’s “Competitiveness Compass,” which includes initiatives on simplifying EU law. Nevertheless, these laws aim to replace fragmented national rules with unified EU-wide frameworks, making compliance clearer, faster, and more predictable.

As digital finance continues to evolve, MiCA, DORA, and AMLA form a comprehensive framework that balances innovation with financial stability and security.

This environment offers greater opportunities for smaller and more agile fintechs to scale and compete long-term. For consumers and businesses, the latest regulations ensure reliable and resilient services essential for functions like digital payments and lending.

These new regulations level the playing field, encouraging competition based on innovation and service quality rather than regulatory strengths alone. A stable and secure financial system makes the EU more attractive as a hub for digital financial services, enhancing its competitiveness compared to the US.

Additional investments in governance and compliance structures are required. Larger players may struggle with extensive processes, while smaller fintechs need to build these frameworks from scratch. Compliance costs present a potential hurdle, but effective partnerships can lead to long-term benefits.

Fintechs, banks, customers, and merchants can benefit from Banking-as-a-Service (BaaS) partnerships. For example, embedded lending solutions allow banks to reach new customers through technology partners, keeping pace with fintech competitors without building their own technology in-house. Forty-one percent of financial institutions have already implemented such solutions.

Collaborative models, including participation in regulatory sandboxes, can support testing and innovation under regulatory supervision. The EU’s new wave of financial regulations is about simplifying and unifying rules across Europe, fostering a future that is open, safe, reliable, and inclusive for digital finance.

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