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Google is set to host its next big keynote event on August 20, 2025, and the tech giant has announced that Jimmy Fallon will be the host for the Made by Google event. The launch of the new Pixel devices and AI-powered features will take center stage, but this year’s event promises more than just a product showcase.
Fallon’s announcement was made on Instagram: “I’m Jimmy Fallon, your host for the star-studded Made by Google event.” This marks a significant departure from Google’s usual keynote format, where executives like Rick Osterloh have traditionally focused solely on technical details and product strategy. By bringing in a celebrity host, Google aims to make the event more relatable and entertaining.
The event will feature appearances from various celebrities including NBA star Stephen Curry, F1 driver Lando Norris, and the Jonas Brothers. This blend of technology with pop culture and lifestyle is expected to create an aspirational atmosphere, moving away from the purely serious tone of past keynotes.
This trend towards celebrity involvement isn’t unique to Google; other tech companies like Apple and Samsung have also embraced it. By using Fallon’s humor and mainstream appeal, Google hopes to reach a broader audience and explain its latest AI features in a more accessible way.
However, some fans are concerned that the event’s focus might shift away from the hardware and software innovations. Nonetheless, the Pixel 10 launch is set to be a standout event, drawing global attention.
From a marketing perspective, Google’s strategy could help it expand beyond the tech community by presenting complex ideas in an entertaining format. The event promises to stand out and captivate audiences worldwide.
