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Samsung’s tri-foldable debut might end up being more of an experiment than a formal launch due to its limited supply. While Samsung was at the forefront of the foldable market, competition has intensified, and the South Korean tech giant is working hard to reclaim its position. The tech community is eagerly awaiting this much-anticipated device.
According to a recent report, Samsung is manufacturing only 50,000 units, far fewer than the estimated 200,000 foldable phones expected to be produced. These units will be selectively placed in high-income regions to maintain exclusivity and test user interest. Early adopters might end up paying more due to scarcity.
This limited rollout strategy benefits Samsung by allowing it to gather valuable consumer insights. However, customers may face increased costs because of the scarcity tag attached to these devices. Additionally, Samsung is proceeding with this approach as a safety measure, given that its Galaxy Z Fold 7 has performed well in the market. Overly focusing on the new launch could overshadow the success of its existing model.
This is not the first time Samsung has adopted an experimental approach for its devices. The same cautious strategy can be seen with Project Moohan XR headset, which will initially be tested in selected regions with limited supply to avoid overcommitting without knowing market response. While a measured release is a smart move, it could also undermine the main goal of the device—introducing it to mainstream use by creating an artificial scarcity impression.
