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Samsung is also developing an AR headset in collaboration with Google, which features micro-LED displays similar to those used in the Vision Pro by Apple for enhanced visuals. This model aims to compete against high-end headsets like Meta’s Quest, leveraging Google’s software expertise to rival Apple’s technological advancements.
The display-free glasses will include built-in mics for audio recording and detection, voice commands, and cameras with AI-powered object recognition features. Without a power-hungry display, these glasses promise longer battery life, a lightweight design, and a sleeker form factor compared to current models on the market.
Samsung’s goal is to create an affordable and socially acceptable entry point for smart wearables that integrate seamlessly into everyday life. The project is internally codenamed “Haean,” and industry experts predict the smart glasses market will grow from $25.35 billion in 2025 to over $1.6 trillion by 2032, driven by AI advancements, component miniaturization, and broader consumer acceptance.
Apple, on the other hand, is taking a more cautious approach, developing custom silicon optimized for ultra-low power operation, camera processing, and seamless integration with the iPhone. Apple’s AR headset is expected to launch alongside Samsung in late 2026 but remains speculative until officially announced.
