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Apple launched the iPhone 17 lineup last week, and these devices have started to build a reputation for themselves. Some people appreciate the new design and feature set, while others find it less visually appealing. Now, just days before the official release, images of the iPhone Air and iPhone 17 Pro retail boxes have surfaced on X, thanks to T-Mobile President Jon Freier.
The images offer a clear look at how Apple is packaging and presenting its latest devices ahead of the September 19 launch. The new packaging features clean lines and simple graphics that instantly feel premium. Apple has always paid attention to the unboxing experience, which is why the box is designed in a way to open slowly, similar to peeling back the wrapping paper on a shiny new car.
The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max all feature the same kind of box with the picture of the device displayed from the front. However, the packaging for the iPhone Air is different. The iPhone Air’s main selling point is its thin design, so Apple wants to highlight this as much as possible by displaying the image on top of the box from the side.
All in all, the boxes are quite standard and in compliance with the company’s standards. For now, which iPhone 17 model did you choose? Let us know in the comments.
