T-Mobile’s Big Win with the iPhone 17 This Weekend

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The release of Apple’s latest flagship phones always generates excitement, but this year, T-Mobile is particularly thrilled. CEO Mike Sievert announced that sales have reached an all-time high, which is a significant claim worth unpacking.

**T-Mobile CEO Mike Sievert Claims It Had the Biggest iPhone Weekend Ever—But What Does That Really Mean?**

While T-Mobile traditionally focuses on trade-in and financing deals to hype Apple’s new releases, this year was no different. The iPhone 17 series came with aggressive promotions to boost sales. Even though there were some [glitches during pre-orders](https://wccftech.com/apple-and-t-mobile-rush-to-fix-iphone-17-pre-order-glitch-that-left-customers-with-hundreds-less-in-trade-in-credits/) that both companies quickly fixed, it’s notable that Apple isn’t the only one surprised by the high interest in this lineup. For T-Mobile, the iPhone 17 series has been a major hit.

In an interview with CNBC, Mike Sievert discussed the company’s leadership changes and mentioned Srini Gopalan as the next CEO. He highlighted how the succession was part of a long-planned strategy and emphasized that T-Mobile is in a strong position. Sievert boasted about record-high results, particularly noting that it was the biggest iPhone weekend ever for the company:

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October 8, 2025

> “T-Mobile’s iPhone sales are at an all-time record high. We just had the biggest iPhone weekend ever. We’re at double digits from a year ago. And you know what our last biggest iPhone weekend was? Last year’s. We’re now double-digit from that launch.”

While promotions play a crucial role, Apple’s upgrades in its latest series are driving sales. Sievert’s comments underscore how integral the iPhone remains for both Apple and carriers, leading to significant customer upgrades. This achievement comes during a period of leadership changes and strategic shifts at T-Mobile, potentially strengthening the company.

Sievert sharing this success during a discussion about leadership transitions is not just for fun—it reassures customers and employees that the company is thriving and ready to [hand over the reins](https://wccftech.com/t-mobile-ceo-mike-sievert-steps-down-after-5-years-srini-gopalan-set-to-lead-carrier-into-next-growth-phase-starting-nov-1st/). The iPhone’s success is a boon for T-Mobile, especially during a pivotal shift in the company’s direction.