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Trump Media and Technology Group (NASDAQ: DJT), which owns Truth Social, Truth+ content streaming service, and various Truth Social-branded ETFs and SMAs under its Truth.Fi brand, has deepened its partnership with Crypto.com. The company now views Cronos (CRO) coin as a utility token across the Truth Social platforms.
Trump Media and Technology Group is partnering with Yorkville Acquisition Corp. and Crypto.com to create a $6.4 billion CRO-focused digital asset treasury company, called Trump Media Group CRO Strategy, via the SPAC route.
This new company will be capitalized with $1 billion worth of CRO coins (about 19% of the coin’s total market cap), $200 million in cash, $220 million in mandatory exercise warrants, and a $5 billion equity line of credit from Yorkville affiliate YA II PN, Ltd.
The new company will remain majority-owned by its three founding members post-merger with Yorkville Acquisition Corp., even as the merged entity’s shares start trading on the stock exchange. The founding shareholders have agreed to a 1-year share lockup period followed by a 3-year restricted release schedule.
YA II PN, Ltd. has entered a backstop agreement to purchase Class A shares submitted for redemption by public shareholders, up to 9.9% beneficial ownership.
Trump Media Group CRO Strategy will use most of its cash reserves to acquire CRO coins and establish a validator node for network security and governance, generating staking rewards. CRO is the native token of the Cronos blockchain ecosystem.
To facilitate integration of CRO across platforms, Trump Media plans to purchase $105 million worth of CRO tokens. In return, Crypto.com will buy $55 million worth of Trump Media shares. The company’s press release states:
The partnership includes integrating CRO tokens into Truth Social and Truth+ platforms through a rewards system using Crypto.com’s digital wallet infrastructure. Users will be able to convert platform activity rewards into CRO tokens and pay for subscriptions using their CRO balance.
Note that Trump Media had announced in April 2023 its intention to introduce a utility token within a dedicated Truth digital wallet.
This is not the first major crypto-related initiative by Trump Media. The company has already acquired around $2.4 billion worth of Bitcoin as part of its BTC treasury strategy.
For context, Trump Media reported $883,300 in net sales for Q2 2025, on a net loss of $19.7 million, compared to a $16.4 million loss in the same period last year. President Trump owns 114.75 million Trump Media shares via a revocable trust, equating to a 52% ownership stake.
